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OEM Website Review
It’s
been 4 years since we last reviewed the major trailer manufacturers
websites (“Trailer Traffic” June 1999 – “New Trailers on the
Net…”), and we can’t help feeling a little like Rip Van Winkle…not
much has happened!
With all due
respect, the Trailmobile and
Wabash
sites stand out with more new, customer-friendly features than the others.
Considering that they were
also the two best sites 4 years ago, we are not surprised.
Nevertheless, we find it hard to get excited about their modest
improvements in inventory display and parts support.
Both companies now have trailer inventory
display capability (albeit far fewer listings for TM), but their search
engines are overly simplistic and leave the visitor with laborious manual
“drilling” to find anything of interest.
Both are miserly about showing any pricing, detailed
specifications, locations or trade terms thereby frustrating the shopper
with a lack of pre-qualifying data before making the necessary follow-up
call.
With regard to
after-market parts support, both companies use the third-party
“parts123.com” database and retrieval program originally developed for
vintage car buffs. Actual
pricing and shopping access are restricted to dealers and national
accounts, so we can’t really evaluate how well they work when buying.
Review of the catalogues and experimentation with the search
engine, however, was very positive. Neither
site offers much in the way of instruction for first-time shoppers, so
curious and courageous clicking are required.
Trailmobile also has
an intriguing new site feature called TMAC (Trailmobile Advanced
Configuration System) which appears to be an on-line quoting system for TM
salespeople and dealers. Again
because of restricted access, we couldn’t get into TMAC to evaluate its
power and ease, but, if it works, it’s a great idea.
It’s just too bad that it’s not available to end-users to spec
and design their trailers on-line.
OEM Website
Review (Continued)
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SEPTEMBER SPECIALS
--
BUY NEW--
2004 53' Vans
Air Ride, Log Posts
100" Inside Width
$17,090
Includes
Loadout
to Most Major Cities
Details
--
LEASE NEW--
2004 53' Vans
Air Ride, Log Posts
Trailers
Needed!
WillGo buyers are looking for dozens of groups of
trailers. If you have trailers to sell, why not list
them? Listing is free until WillGo succeeds in
matching you with a buyer! Meanwhile, you can list
on-line, by fax, over the phone, or any other way that is
easiest for you. If you want to see more about the
groups that buyers currently need, just click on our Buyers'
Bulletin Board, which is updated regularly with buyer
requests.
Sellers:
Update Your Listings On-Line!
Registered WillGo sellers can now review, renew, modify
and delete their sale listings on-line at our
website. Select Listing
Services at our Home page for more info.
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Trailer
News Briefs From Around the Web:
Schneider
Chooses Qualcomm for Untethered Trailer Tracking - Number
one truckload carrier Schneider National has announced selection of
Qualcomm’s TrailerTRACS for its nationwide trailer fleet.
Schneider will also lead an industry consortium to guide Qualcomm’s product development. (Also see our related article, “State-of-the-Art:
Trailer Tracking” from our July ‘03 issue.)
Trailer
Brake Failures Analyzed - The Canadian Maintenance Council
has concluded that trailer brake failures are an “all-too-frequent”
safety issue.
New
Tire Pressure System Offered - AirGo Systems of
Edmund
,
OK
has an new constant tire pressure system that they claim reduces the risk
of damage to wheel-end components.
Jan.–June
North American Trailer Shipments Up 44% over 2002
- A leading industry forecaster, Economic Planning Associates of
Smithtown, NY says 2003 trailer deliveries are up sharply.
European
Trailer Manufacturing Continues to be Soft - Industry
researcher, G Beecroft/CLEAR of
Twickenham
,
UK
sees no recovery until 2004.
New
Legislation Could Force Railroads and Steamship Lines to Repair Trailers
- Long an intermodal hot-potato, the question of who is responsible to fix
container chassis and piggyback trailers may finally be answered.
The US House of Representatives Transportation and Infrastructure
Committee is now considering a bill that will fix the problem once and for
all.
www.willgo.com
800-933-6167
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