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Trailer
Auctions: Can They Work for
You?
Some people are just addicted auction shoppers.
They love the excitement of a bidding battle, the call of the
auctioneer, and the feeling that they just “stole” something at a
heavy discount.
On the other side, auction sellers often carry the stigma of failure,
bankruptcy, and personal inadequacy.
But are the stereotypes true?
As a buyer are you likely to get the deal of a lifetime?
As a seller will you always take a bath?
According to Paul Wachtel, president of Taylor &
Martin Auctions (T&M) in
Freemont
,
Nebraska
, T&M sellers never
“take a bath” and are virtually never disappointed at the auction
results. “We appraise every
item well before the auction and tell the seller what pricing to expect.
Our accuracy on these appraisals compared to auction results runs
at about 103%. We tell the
seller that if they don’t like the appraised value, they shouldn’t
include the item at the auction.”
As far as buyers are concerned,
Mr.Wachtel explains, “Over 70% of T&M auction buyers are end
users who are “retail” buyers. We
have a high percentage of repeat participants.
Buyers have got to feel good about their purchases or they don’t
come back.” Regarding
pricing he says, “We estimate that most truck and trailers are sold at
T&M auctions for somewhere between wholesale and retail
prices…normally about 20% below retail” making both buyers and sellers
very happy.
T&M
is one of two
US
auction houses
specializing exclusively in trucking company fleet reductions and
liquidations. They do about 50
auctions per year and estimate to have sold over 10,000 trailers in the
last year. The other auction
company specializing in tractors and trailers is US Auctioneers, Inc. (
USA
) in
Rock Island
,
IL
.
As of press-time we did not have accurate information on the number
of
USA
auctions for the last
year, but based on a review of trade journal ads and announcements over
the last twelve months we estimate that
USA
and T&M are
comparable in size and market share.
At
least two other, more general market auction houses have done trucking
equipment auctions in recent years. The
first, Ritchie Brothers Auctioneers (RBA), a NYSE company based in
Vancouver
,
BC
, held a total of 141
multi-industry auctions in 10 countries
in 2002. Included in these,
they say they sold over
Trailer
Auctions continued
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New
Seller Listing Services Now Available!
Listing WillGo sellers can now review, modify and delete their
listings on-line through our website.
Registered users can select “Listing
Services” at the www.willgo.com
home page and enter their User ID and Password on the log-in page to
retrieve a complete summary of their listings.
Users who have selected Auto Rec (Automatic Recognition) at the
registration page will skip the Listing Services log-in page and go
directly to their listings. Changes
made by sellers on-line through Listing Services are normally processed
and posted into the WillGo database within one business day.
Until processed, listings will appear unchanged on-line.
“Trailers
For Sale” Database Updated
Routinely!
WillGo’s “Trailer For Sale” database (also know as the
“National Trailer Inventory”) is updated several times a
day. Listers are
asked to update their listings at least every 90 days to
avoid automatic deletion.
WillGo provides every lister with a complete summary
of their listings for updating once a month by e-mail and/or
fax. Listers who
are slow to respond are often reminded again before a
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result is the largest, most up-to-date database of trailers
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July
’03 “Trailer Traffic” – “State-of-the-Art: Trailer
Tracking”
Check out last month’s feature story on the current state
of wireless satellite and cellular trailer tracking.
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Trailer
News Briefs
As a reader service, WillGo's
monthly on-line newsletter, "Trailer Traffic"
scans multiple industry news sources to consolidate trailer industry news
links in one executive summary list:
Wabash
Sells Rental/ Lease Fleet and Aftermarket Parts:
Wabash announced its intention to sell
its trailer rental and lease fleet (formerly known as Apex Leasing) and
its wholesale aftermarket parts operation to Jefferies Capital
Partners. The new company will be names Aurora Trailer Holdings and
led by former Fruehauf/Wabash executive, Derek Nagel.
Chinese
Container Maker CIMC Buys HPA Monon to
Start Building
US
Trailers:
Located in downtown
Monon,
IN
the complex of 10 buildings has been used for building truck trailers
under a variety of brand names for over 20 years.
Unfortunately for the local townspeople and employees, each of
these previous efforts has ultimately ended in bankruptcy.
Now, with investment by the Chinese and leadership provided by
former
Wabash
executive, Rich Dessimoz, there is a renewed optimism.
NHTSA
Warns of Cracking in 1991-92 Monon Trailers:
National Highway
Transportation Safety Administration’s Office of Defects Investigation
has issued a warning to owners of 1991-1992 28’ pups.
Manac
Introduces New Aluminum Dump Trailer
– Manac has an all new design for aluminum dumps to be built at their
Trois-Rivieres plant in
Quebec.
Heil
to Close
Lancaster
,
PA
Factory –
Heil Trailer International has decided to consolidate manufacturing of its
high cube pneumatic trailer products into its
Rhome,
TX
plant.
Wabash
National Sells 7,000 to US Express – US Express has
signed a 3 year order with Wabash National for 7,000 53’ DuraPlates.
Great
Dane Consolidates Its Sales/Marketing Departments –
The Pines/Great Dane organi- zations have been operated as semi-autonomous
groups since the companies were combined by the Crown family in 1997.
Now, a re-structuring and consolidation is beginning to take shape.
www.willgo.com
800-933-6167
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