WillGo, Inc. provides highway trailer leasing, used equipment sales and financing

PROFESSIONAL
EXPERIENCE

Independent Consultant - Annandale, VA – Freelance direct marketing, database management and Internet development with selected clients.

WillGo, Inc. – McLean, VA – Internet assisted sales and leasing of freight transportation equipment. Developed and maintain the company’s successful website including the industry’s largest searchable database of equipment. Handle all aspects of the direct response marketing program including database development, newsletter publication, fax broadcasts and collateral material production. June 1997 to Present

National Institutes of Health (NIH) – Bethesda, MD – NHLBI Critical Care-Pulmonary Branch. Developed and maintain database program to contact and track over 2500 patients participating in various protocols. 1984-Present

XTRA Corporation - Boston, MA. Transportation equipment lessor. (NYSE, DJTI)

Corporate Marketing Manager - Developed and managed the corporate communications program including annual budgets, public relations program, convention & exhibit schedule, internal and external newsletters, and annual reports, all through a period of rapid company expansion. Built the company’s first website. Produced company’s first product marketing video. Also developed customized marketing plans for specific projects like the Mexican division start-up, the Canadian division restructuring, and new product releases throughout all the divisions. October 1992 - June 1997

Strick Companies- Fairless Hills, PA. Manufacturer and lessor of truck trailers, containers and chassis used in freight transportation.

Manager of Intermodal Marketing - Developed, produced and maintained all the marketing and sales support materials and programs needed to help make Intermodal the fastest growing division of the company. This included direct response mail programs, brochure production, convention exhibits, product video development, newsletter publication. 1986 – 1992

Marilyn Gaizband & Associates - Washington, DC – Consulting business specializing in direct mail marketing, word-processing and photography. 1980-1986

International Group Plans, Inc. – Washington, DC - Insurance broker/administrator specializing in mass marketing of insurance and other financial services.

Traffic Coordinator - Coordinated all projects from planning stages to production in Creative/Direct Marketing Division. 1975-1980

The People-to-People Health Foundation (Commonly known as Project HOPE) - Washington, DC – Non-profit organization concerned with medical teaching/ treatment programs both abroad and in the U.S.

Secretary – Assisted with direct mail program, corporate giving program and special fundraising projects in the Development Department. 1970-1973

Service Bureau Corporation – Wheaton, MD – Subsidiary of IBM responsible for research and development of software programs.

Secretary – Assisted in development of training program, preparation of revenue reports and performed general secretarial responsibilities. 1967-1970

EDUCATION

University of Maryland, College Park, MD - Bachelor of Science, 1967